Steef Fleur is a high school dropout turned urban engineer, photographer, and mother of two, who has emerged as an all-round entrepreneur with a mission that goes beyond the ordinary.
Steef is the visionary behind Billie Wonder, an Amsterdam company that aims to make washable diapers a mainstream choice.
What started as a two-year exploration of the cloth diaper market while pursuing a career in documentary photography has now become Steef’s life purpose.
She is determined to leave the planet in a better state for her children than she found it. Drawing on her experience as a photographer, Steef has spearheaded projects worldwide, challenging perceptions on subjects like hemp.
These ventures have equipped her with the skills to mobilise people and build the knowledge and network to transition Billie Wonder from a multi to a mono-brand enterprise, making a tremendous impact for our planet.
© Milan Gino
steef@studiosteeffleur.com